In truth, it’s not about the blog per se. And because you intentionally turn that content into a customer conversion journey that brings in revenue for you. The truth is more nuanced than “if you build it they will come.”Ī blog that boosts your business will do so because you intentionally create content that matters to your ideal customers. With the promise of blogging being so big, it’s easy for any small business owner to be seduced into blogging for the sake of blogging. Only hear crickets? Then you avoid the mistake of turning it into a product that nobody wants to buy. High response to the topic can turn into a 5-day challenge or a paid course. Take an article you write about 5 ways to get more attention for your resume and repurpose it into a video for social media. As long as your content matches what you’re selling or giving away, and you actually ask them to take the next step with a lead magnet or product/service for sale, you’ll boost your conversions with your blog.Ĭontent – Having a blog encourages you to create and test out ideas that can unlock future offers. ![]() This brings new visitors to your door, where (hopefully) this cycle of organic traffic continues.Ĭonversions – When you strike the right chord with your readers, it becomes easier to turn them into email subscribers, clients, and customers. ![]() Your article gets links from other people’s websites (SEO), and social posts on platforms like LinkedIn, Facebook, and Pinterest. Traffic – As people enjoy your content, it’s natural for them to share it. Since its inception, blogging has rightfully earned a reputation for boosting business in four key areas.Ĭredibility – When what you say has meaning to individual readers, they come to know you as a thought leader in your area of expertise, whether that’s what type of flowers to plant in your climate zone or how to develop better communication between members of your team. Get more organic traffic with SEO and social media.Should I use WordPress or Leadpages for my blog?.The 4 benefits of blogging (no matter what platform you use).Here’s what you’ll discover in this article: Whether you use WordPress, Leadpages, both, or something else, it’s time to finally commit to creating content that converts. Are you considering incorporating a blog into your marketing strategy? Looking for WordPress alternatives? Although our conversion software has long been used in tandem with WordPress blogs, an increasing number of small businesses are using the Leadpages drag and drop website builder to simplify their blog publishing.
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